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18 October
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12 common sense rules for marketing
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The Chartered Institute of Marketing defines marketing as the management process that identifies, anticipates and satisfies customer requirements profitably.
1. The CEO must have absolute |
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27 September
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India Most-Preferred Retail Destination: Study
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India may not have opened its retail industry to foreign investors yet, but it’s the most preferred new destination for global retailers who bet on emerging markets to offset worsening economi |
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18 October |
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12 common sense rules for marketing |
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The Chartered Institute of Marketing defines marketing as the management process that identifies, anticipates and satisfies customer requirements profitably.
1. The CEO must have absolute belief in marketing and the brand
2. The CEO must have clear vision for leadership of brand
3. Maintain brand consistency
4. Strong marriage with your brand & marketing consultants is important
5. Employ the best people with commitment, ability, right attitude and full empowerment
6. Always be pa.... |
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27 September |
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India Most-Preferred Retail Destination: Study |
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India may not have opened its retail industry to foreign investors yet, but it’s the most preferred new destination for global retailers who bet on emerging markets to offset worsening economic conditions in the developed world.
India topped the list in a survey of 323 international retailers about the markets they entered for the first time last year, done by property agents CB Richard Ellis.
“If many retailers are already entering the Indian market, then I don’t think there is so much of a.... |
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Case Study |
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