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18 October
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12 common sense rules for marketing
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The Chartered Institute of Marketing defines marketing as the management process that identifies, anticipates and satisfies customer requirements profitably.
1. The CEO must have absolute |
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27 September
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India Most-Preferred Retail Destination: Study
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India may not have opened its retail industry to foreign investors yet, but it’s the most preferred new destination for global retailers who bet on emerging markets to offset worsening economi |
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18 October |
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12 common sense rules for marketing |
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The Chartered Institute of Marketing defines marketing as the management process that identifies, anticipates and satisfies customer requirements profitably.
1. The CEO must have absolute belief in marketing and the brand
2. The CEO must have clear vision for leadership of brand
3. Maintain brand consistency
4. Strong marriage with your brand & marketing consultants is important
5. Employ the best people with commitment, ability, right attitude and full empowerment
6. Always be passionate, proactive, authentic and relentless, surrounded with people with ideas
7. Luck and a bit of serendipity. Be ready to seize when it comes your way
8. Brand should be the most valuable asset for the organization
9. CEO must have accountability for implementation of the business plan
10. The organization should listen to the heartbeat of consumers
11. Always look outwards and keep focus externally
12. Be obsessed with innovations
Success is achieved when preparation and opportunity meet- Machiavelli
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