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  12 common sense rules for marketing
  The Chartered Institute of Marketing defines marketing as the management process that identifies, anticipates and satisfies customer requirements profitably. 1. The CEO must have absolute
 
 

 
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18 October
  12 common sense rules for marketing
 
The Chartered Institute of Marketing defines marketing as the management process that identifies, anticipates and satisfies customer requirements profitably. 1. The CEO must have absolute belief in marketing and the brand 2. The CEO must have clear vision for leadership of brand 3. Maintain brand consistency 4. Strong marriage with your brand & marketing consultants is important 5. Employ the best people with commitment, ability, right attitude and full empowerment 6. Always be passionate, proactive, authentic and relentless, surrounded with people with ideas 7. Luck and a bit of serendipity. Be ready to seize when it comes your way 8. Brand should be the most valuable asset for the organization 9. CEO must have accountability for implementation of the business plan 10. The organization should listen to the heartbeat of consumers 11. Always look outwards and keep focus externally 12. Be obsessed with innovations Success is achieved when preparation and opportunity meet- Machiavelli
 
 
 
 
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